Trash Aesthetics By KraalD

Katarina Dimitrijevic, a graduate of Goldsmiths College London, is exploring recycling and up-cycling design strategies to promote design activism around waste. Through her company, KraalD, she’s striving to initiate debate by engaging people in ‘trash-aesthetics’, through design, craft making and workshops.

KraalD Katarina Dimitrijevic sustainable design

Her point is that, no matter what we do or don’t do, we are all co-creating our future together. We want more, but, considering sustainability, we must consume less. Put simply, Katarina thinks we should reconsider the things we throw away. For instance, discarded plastic doesn’t degrade; instead, besides killing wildlife, it becomes smaller and smaller, and eventually microscopic, when it can enter the food chain.


Katarina shows us how things as familiar as household waste packaging can be re-interpreted in different ways. With her up-cycled products she recreates plastic into useful and beautiful things that will be enjoyed for years to come.


She also creates installations from waste and was recently involved in the EcoTales Film & Art Festival in Twickenham. EcoTales is an environmental arts organisation based in London. They use art, film and storytelling in their work with young people, to raise awareness of environmental issues.


2 eco-tales


The piece she created for the Festival is called ‘Thirst’. This wave of reused plastic bottles represents our disposable lifestyle and is a reminder of the millions of plastic objects that are manufactured, to be used only once and then thrown away.


KraalD eco-tales

Through her work she aims to reduce future landfill by recycling, but also by passing on the message and teaching people basic design and craft skills, enabling them to make things for themselves.

KraalD recycling

EcoTales Festival photos by Karl Grupe, photographer & associate lecturer at Central Saint Martins College of Art and Design.